Like most businesses, you most likely have discovered that "if you build it they will come" doesn’t apply to websites! Having a website is pointless if nobody can find it! That is where Laymance Technologies can help with our SEO services.
Search Engine Optimization (SEO) is a very involved process that requires expert knowledge of how search engines work, and requires constant research to stay atop of the rapidly changing algorithms. Although many offer seo services, we have the knowledge, skills, and experience necessary to back it up!
Keyword Research
This is a step that is very often overlooked – but it is one of the most important. We will identify the very best keywords that will bring business to your website. Intelligent selection of keywords is absolutely essential to reaching the proper audience for your website. Example, a plumbing contractor wouldn’t target keywords related to computers!
Another crucial step is seeing which keywords obtain the most searches. It would prove to be a waste of time, money, and resources if a web site is optimized to target keywords (even though they relate to your business) that nobody is searching for. Consider this scenario: a plumbing contractor has their website designed to target the following two keywords, "atlanta plumbers" and "atlanta plumbing contractors". If keyword research shows that "atlanta plumbers" only gets 3 searches a day, but "atlanta plumbing contractors" receives 250 – it would make better business sense to target the latter wouldn’t it?
Don’t fall into this mistake – let us do your keywork research before you optimize your site. This service will provide you with the greatest ROI and most of all, the greatest number of hits!
Competetive Analysis
One of the first steps in doing business is to know your competition! We’ll analyze your competition, whether direct or indirect, and see what causes them to be listed so high! Through this in-depth analysis, we can determine what your weaknesses, strengths, and opportunities are! This information can be an invaluable tool in your SEO development cycle.
Web Analytics
We’ll not only analyze your web analytics reports, but we can install and configure analytics monitoring if you don’t currently have it. Web analytics reports identify important information such as keywords used to find your site. It also shows details of how your customers navigate through your site, as well as which areas of it they spend the most (and least) time looking at. This is another invaluable tool in your SEO project.
